Often I hear Business Development Managers cribbing about Proposal development which can be quite a headache and prospective clients giving them a hard time, so I have gone ahead and placed some important pints on a list to help you differentiate you from your competitor by mentioning :
  1. Track record 
  2. Awards
  3. Endorsements
  4. Incumbent
  5. Patent technologies
  6. Influence
  7. Size
  8. Partnerships
I use a set of Microsoft Excel templates to do track these.

So start this process by :

Identify each strength, for example size and see:

Where this can be flipped around so that it becomes a disadvantage.

For example, size can imply inflexibility and red-tape. You can highlight your nimble work force and the speed of response. You can then work through all of the strengths and write your bid so that:

Each ‘strength’ is identified - but the risks are flagged next to it. You then show how you would resolve these and build trust in the proposal assessor’s mind.

Each ‘strength’ is identified - but the issues are discussed next to it. You then show how issues may arise if the grant provider chooses a larger firm and why selecting your firm may be a safer option. 


If you want some perspective on how you or your company needs to enhance their Sales/Client Management Capabilities, please email me at This email address is being protected from spambots. You need JavaScript enabled to view it.

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