An easy way to portray the benefits of a product or a service is to explain the Product Benefit  Schematic in front of the  potential client, this schema is essentially a framework which would help relate the corporate objectives & the pain points that are being faced by the client with the benefits that the product would be able to provide,  while simultaneously helping the client in identifying the potential drivers and with a quantified amount of the advantage that the product is expected to provide to the potential client 

The structure of the schema could vary with the product but the main aim should always be towards helping the client relate the issues that he faces with the advantages that the product could provide

 If you want some perspective on how you or  your company needs to enhance their Sales/Client Management Capabilities, please email me at This email address is being protected from spambots. You need JavaScript enabled to view it.


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