1. Project Overview : The Overview page usually highlights the people in the customer's company who have provided the inputs & the tools used (if any).

2. Executive Summary : The executive summary is a top level view & basically highlights the key points in the business case. These include the cumulative benefit quantified to the section head (COO, CTO, CFO) & also important benefits while mentioning the return on investment.

3. Business Opportunity : The business opportunity describes the motivation for the project that the business case will propose. The business opportunity includes a definition, a statement of scope, and a discussion of objectives that the project will help the organization achieve.

4. Proposed Solution : This would give the client a basic overview of the proposed solution that we are offering.

5. Benefit & Cost Summary :  This section usually covers the benefits to costs and analyzes the value of a project as an investment . The analysis may include a cash flow statement, return on investment, net present value, internal rate of return, and payback period, remember that all business cases involve at least two alternatives: doing or not doing a project.
6. Investment Summary : Gives out a detailed overview of the investment required by laying out in a simple tabled format which can be broken down further in CapEx (Capital Expenditure) & OpEx (Operational Expenditure) 
7. ROI Analysis : This section lists out the cumulative benefits withe ROI details.

8. Sensitivity analysis :  This evaluates the probability that a project can be implemented successfully and the risks involved in undertaking the project. Risks also may result from not undertaking the project.

9. Implementation plan : This shows the basic plan & could also include the constraints for schedule, resource, budget, staffing, technical, and other limitations that may impact the success of a project.

If you want some perspective on how you or  your company needs to enhance their Sales/Client Management Capabilities, please email me at This email address is being protected from spambots. You need JavaScript enabled to view it.


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